Global Trade & Investment forum

Friday, November 17, 2017
08:30 a.m. to 2:00 p.m.

Marketing Strategies for Global Success

The Center for International Business Advancement at Binghamton University will hold the Fourth Global Trade and Investment Forum for the Southern Tier on November 17, 2017, from 8:30 AM to 2:00 PM at the Symposium Hall, Innovative Technologies Complex – Binghamton University.

Keynote Speaker: Masaaki 'Mike' Kotabe, Distinguished Professor in International Business and Marketing at the Fox School of Business at Temple University Special

Guest Speaker: Robert Manogue, Director of the Bureau of Economic and Business Affairs at the Department of State. Come and learn about latest updates on U.S. trade policy and U.S. government support for expanding to international markets.

Registration   The Forum is FREE but registration is required. Please Register Here!


8:30 - Registration & Light Breakfast

9:00 - Opening Remarks. Dr. Elena A. Iankova, Founding Director of the Center for International Business Advancement; Per Stromhaug, Asst. Vice President for Innovation and Economic Development; Upinder Dhillon, Dean of the School of Management – Binghamton University

9:10 - Keynote Address by Prof. Masaaki Kotabe, Distinguished Professor in International Business and Marketing at the Fox School of Business, Temple University

10:10 - U.S. Trade Policy and Navigating Market Access Barriers. Robert Manogue, Director of the Bureau of Economic and Business Affairs at the U.S. Department of State

11:10 – Coffee & Networking Break

11:25 – Marketing Innovation for Global Success: Exporter Experiences
           - TBA
           - Susan Jablon, Owner of Susan Jablon Mosaics LLC

12:45 - Lunch & Networking

For mor information contcat: Dr. Elena A. Iankova  607-777-5069 or visit the CIBA website HERE


Binghamton 2017 Trade event sponsors


Mike Kotabe3


Masaaki “Mike” Kotabe holds the Washburn Chair Professorship in International Business and Marketing at the Fox School of Business at Temple University. He has lectured widely at various business schools in 20 countries around the world, and has served as advisor to the United Nations’ and World Trade Organization’s Executive Forum on National Export Strategies. Dr. Kotabe also served as President of the Academy of International Business in 2016-2017.
Dr. Kotabe has written over 100 scholarly publications in such journals as Journal of International Business Studies, Journal of Marketing, Strategic Management Journal, and Academy of Management Journal. His books include Global Sourcing Strategy (1992), Anticompetitive Practices in Japan (1996), MERCOSUR and Beyond (1997), Marketing Management, 3rd ed. (2005), Market Revolution in Latin America (2001), Emerging Issues in International Business Research (2002), Global Supply Chain Management (2006), Global Marketing Management, 7th ed. (2017).
In 1998, Dr. Kotabe was elected a Fellow of the Academy of International Business for his significant contribution to international business research and education.

                                          Bob Manogue


Robert Manogue is the Director of the Office of Bilateral Trade Affairs at the U.S. Department of State’s Bureau of Economic and Business Affairs, which is responsible for most bilateral trade issues for the Department of State, including free trade negotiations, regional trade preference programs (ATPA, AGOA, etc.), and bilateral economic dialogues. From August 2013 to July 2014, he served as Acting Deputy Assistant Secretary for Trade Policy and Programs.
Mr. Manogue has also been an action officer in the Economic and Energy Bureau working on trade issues related to Latin America. In that capacity, he participated in the negotiation of free trade agreements between the U.S. and Chile, Central America, Panama, Colombia and Peru. He also participated in the negotiation of the now dormant Free Trade Area of the Americas. Mr. Manogue has worked extensively with the U.S. Congress, helping to pass legislation that enhanced the unilateral trade preference programs CBI and ATPA. He also assisted in winning congressional approval of the Chile and Central American free trade agreements.

Eric Niermeyer


Eric Niermeyer is President of American Craft Furniture, Inc. performing international consulting for factories in Vietnam. He also consults with foreign companies about navigating the “big box” retailer supply compliance issues and meeting foreign market styling and compliance requirements.
Mr. Niermeyer is the former President of Stakmore Co., Inc., a wooden folding chair manufacturer in Owego NY. As President of Stakmore he oversaw all operations of business from sales and marketing, production and outsourcing, importing and exporting. Stakmore Co. shipped products to over ten countries throughout the world.

Alan Michaels


Alan Michaels is the owner of Industry Building Blocks (IBB), a global information business focused on the development and maintenance of industry segmentation of the global economy by line of business (leveraging Harvard Professor Michael Porter’s five-forces industry analysis methodology). IBB has developed an industry classification system with information for the top 19,000 global industries which account for over 99 percent of the global economy. IBB supports corporate and line-of-business decision makers with highly precise strategic information.
Prior to IBB, Mr. Michaels worked as VP for Corporate Planning and E-Business Development at OneBeacon Insurance, Senior Marketing Manager at IBM, and in various managerial positions at GE, McKinsey and JP Morgan Chase.

Binghamton 2017

To register, or for more info, click here »

Binghamton University Innovative Technologies Complex, Engineering & Science Building, room 2008
85 Murray Hill Road,
Vestal, NY 13850
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