ExportNY 2020
Every 2nd Wednesday for a total of 8 sessions
A Four-Month Launch into the Global Marketplace
ExportNY, an international business development program, is presented by TDO and Syracuse University in collaboration with the CNYIBA. It is designed for executives responsible for their company’s international marketing, finance and operations. ExportNY helps participants determine which international markets are attractive, prioritize efforts, develop strategies to penetrate each market and tackle the legal, cultural, logistical and regulatory issues of doing business abroad.
The program takes a strategic approach to developing a global business plan and gives companies a jump start by providing classroom training, market research, tools and resources in a stimulating, interactive and supportive environment.
ExportNY provides Syracuse University interns at no additional cost to help with research and implementation efforts under the guidance of the participant and program staff.
Participants spend two days per month in program sessions at the Whitman School of Management. Between sessions they work on developing and executing their plan. By the end of this fast-paced program, businesses are on their way to expanding their markets.
Sessions include breakfast, lunch and complimentary garage parking for ExportNY participants
Session dates:
March: 4 & 18 / April: 1, 15 & 29 / May: 13 & 27 / June: 10, 2020
Limited places are now available.
Please contact us at info@cnyiba.net for more information.
ExportNY program staff and guest speakers from industry cover the key elements of exporting:
Syllabus: 2020 Includes Special Coverage of the Trade War
- Company Readiness to Go Global
- Global Business Environment
- U.S. Dept. of Commerce – Commercial Service
- International Business Planning: The Foreign Market Business Plan
- Harmonized Codes System
- Foreign Market Entry Strategies Direct & Indirect
- Export Regulations & Barrier Issues
- Export Compliance
- International Business Law Overview
- Cross-Cultural Business Practices: Do’s & Don’ts
- International Business Communications
- Language & Cultural Translation
- Foreign Business Ethics / Issues
- International Business Risk Management / Insurance
- International Product Marketing
- Finding & Evaluating Potential Partners
- Product Design, Adaptation, & Certification
- International Marketing Communications
- International Website & Search Engine Optimization
- Preliminary Target Market Research
- Trade Finance & International Banking
- Foreign Exchange Risk Management
- US Export-Import Bank Programs
- Domestic International Sales Companies (DISC’s)
- International Supply Chain Management
- Export Logistics
- INCOTERMS & Customs Brokerage
- International Product Support & Reverse Logistics
- HR Planning Considerations
- Business Plan Implementation
Cost of the program:
$4,495 Includes up to two staff for this price - a third person is an extra $300.
$3,995 Special price for CNYIBA Members* ($500 discount). You may include up to two staff for this price - a third person is an extra $300.
Ask for details of discounts and grants by emailing info@cnyiba.net or call 315-470-1925
* Annual Membership to the CNYIBA starts as low as $250.
Companies who have participated in previous ExportNY programs
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Location:
Whitman School of Management
721 University Avenue, Syracuse University,
Syracuse, NY 13244
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