ExportNY 2020

Every 2nd Wednesday for a total of 8 sessions

A Four-Month Launch into the Global Marketplace

ExportNY, an international business development program, is presented by TDO and Syracuse University in collaboration with the CNYIBA. It is designed for executives responsible for their company’s international marketing, finance and operations. ExportNY helps participants determine which international markets are attractive, prioritize efforts, develop strategies to penetrate each market and tackle the legal, cultural, logistical and regulatory issues of doing business abroad.

The program takes a strategic approach to developing a global business plan and gives companies a jump start by providing classroom training, market research, tools and resources in a stimulating, interactive and supportive environment.

ExportNY provides Syracuse University interns at no additional cost to help with research and implementation efforts under the guidance of the participant and program staff.

Participants spend two days per month in program sessions at the Whitman School of Management. Between sessions they work on developing and executing their plan. By the end of this fast-paced program, businesses are on their way to expanding their markets. 

Sessions include breakfast, lunch and complimentary garage parking for ExportNY participants

Session dates: 

March: 4 & 18 / April: 1, 15 & 29 / May: 13 & 27 /  June: 10, 2020

 Limited places are now available.

Please contact us at info@cnyiba.net for more information.

ExportNY program staff and guest speakers from industry cover the key elements of exporting:

Syllabus: 2020                                                                                                  Includes Special Coverage of the Trade War

    1. Company Readiness to Go Global
    2. Global Business Environment
    3. U.S. Dept. of Commerce – Commercial Service
    4. International Business Planning: The Foreign Market Business Plan
    5. Harmonized Codes System
    6. Foreign Market Entry Strategies Direct & Indirect
    7. Export Regulations & Barrier Issues
    8. Export Compliance
    9. International Business Law Overview
    10. Cross-Cultural Business Practices: Do’s & Don’ts
    11. International Business Communications
    12. Language & Cultural Translation
    13. Foreign Business Ethics / Issues
    14. International Business Risk Management / Insurance
    15. International Product Marketing
    16. Finding & Evaluating Potential Partners
    17. Product Design, Adaptation, & Certification
    18. International Marketing Communications
    19. International Website & Search Engine Optimization
    20. Preliminary Target Market Research
    21. Trade Finance & International Banking
    22. Foreign Exchange Risk Management
    23. US Export-Import Bank Programs
    24. Domestic International Sales Companies (DISC’s)
    25. International Supply Chain Management
    26. Export Logistics
    27. INCOTERMS & Customs Brokerage
    28. International Product Support & Reverse Logistics
    29. HR Planning Considerations
    30. Business Plan Implementation

    Cost of the program:

    $4,495   Includes up to two staff for this price - a third person is an extra $300.

    $3,995  Special price for CNYIBA Members* ($500 discount). You may include up to two staff for this price - a third person is an extra $300.

    Ask for details of discounts and grants by emailing info@cnyiba.net or call 315-470-1925

    * Annual Membership to the CNYIBA starts as low as $250.

    Companies who have participated in previous ExportNY programs

    ACUMEN SRC Logo Auburn Leathercrafters Cayuga Milk Ingredients The Fountainhead Group logo2
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    Glottal Enterprises3

    GRAND SLAM SAFETY 2 Black red logo white background WITH web address print use3 Healthway
    HiLite Logo VECTOR CS5 Hollowick Logo2 Inficon Logo4 Mercers dark silver registered mark Logo4

    MorseLogo drums+tagline4


    Rapid Cure Technologies3

    spincar logo 3

    Sunoco3 UNIMAR2 Gardall Safes5 Bartell2

    Whitman School of Management
    721 University Avenue, Syracuse University,
    Syracuse, NY 13244
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