EXPORTNY Program 2018

 A world of opportunity is out there - if you know how and where to fulfill your company's potential for success on an international scale. But, how can you get there from here? As a small or mid-sized business, your resources don't exactly span the globe. Yet, if you had access to the International Marketing expertise and training you need, your company could become a successful and profitable competitor in the global marketplace. A powerful resource exists to help your company fulfil its potential.

The Program: A Four-Month Launch into the Global Marketplace

Next Program Starts January 31, 2018 at the Whitman School of Management, Syracuse University, Syracuse NY.

Eight x one day sessions:  Jan 31, Feb 14, 28, Mar 14, 28, Apr 11, 25, May 9 2018

Limited places are now available.

Please contact us at info@cnyiba.net for more information.

ExportNY, a four month international business development program, is presented by Syracuse University and the Central New York Technology Development Organization (TDO) in collaboration with the CNYIBA.

ExportNY is designed for executives responsible for their company's international marketing, finance & operations. It helps participants determine which international markets are attractive, prioritize efforts, develop strategies to penetrate each market and tackle the legal, cultural, logistical and regulatory issues of doing business abroad.

The program takes a strategic approach to developing a global business plan and gives companies a jump start by providing classroom training, market research, tools and resources in a stimulating, interactive and supportive environment. ExportNY provides Syracuse University interns at no additional cost to help with research and implementation efforts under the guidance of the participant and program staff.

Participants spend two days per month in program sessions. Between sessions they work on developing and executing their plan. By the end of this fast paced program, businesses are on their way to expanding their markets.


ExportNY program staff and guest speakers from industry cover the key elements of exporting:

Typical syllabus: (Subject to change)

  • Company Readiness to Go Global

  • Global Business Environment

  • U.S. Dept. of Commerce – Commercial Service

  • International Business Planning: The Foreign Market Business Plan

  • Harmonized Codes System

  • Foreign Market Entry Strategies Direct & Indirect

  • Export Regulations & Barrier Issues

  • Export Compliance

  • International Business Law Overview

  • Cross-Cultural Business Practices: Do’s & Don’ts

  • International Business Communications

  • Language & Cultural Translation

  • Foreign Business Ethics / Issues

  • International Business Risk Management / Insurance

  • International Product Marketing

  • Finding & Evaluating Potential Partners

  • Product Design, Adaptation, & Certification

  • International Marketing Communications

  • International Website & Search Engine Optimization

  • Preliminary Target Market Research

  • Trade Finance & International Banking

  • Foreign Exchange Risk Management

  • US Export-Import Bank Programs

  • Domestic International Sales Companies (DISC’s)

  • International Supply Chain Management

  • Export Logistics

  • INCOTERMS & Customs Brokerage

  • International Product Support & Reverse Logistics

  • HR Planning Considerations

  • Business Plan Implementation

  • Foreign Market Business Plan Draft 

Cost of the program:

$4,495 (you can include up to three staff for this price).

$3,995 Special offer for CNYIBA Members with $500 discount

Participants may also eligible for a grant from the Workforce Development Institute (WDI) covering a portion of the program fee. 

Applicants must contact WDI and submit an application one month in advance of the program starting.

For more information or to sign up please contact:

Sue Wisniewski at CNYTDO Tel:315-425-5144   E-Mail:  swisniewski@tdo.org 

or Steven King at CNYIBA Tel: 315-470-1800 E-mail:  sking@cnyiba.net

CALL NOW !!! Space is limited to just  6 to 8 companies only

ExportNY Kindly sponsored by:

Regional Companies who have recently attended ExportNY include:

ACUMEN SRC Logo Auburn Leathercrafters Cayuga Milk Ingredients The Fountainhead Group logo2
gaylord archival logos horizontal 01 preview Healthway Hollowick Logo2